HWB Inspiration is a joint venture of Aspire Ltd and PACE Ltd, through which they provide the tools to create an environment that encourages health and wellbeing in the workplace. We were asked to design a logo to use across their social media channels, that could also be used on reports, business cards, infographics, and when the time comes, a website. Both PACE and Aspire share a signature shade of green featured in their logos, so we decided to maintain this for HWB Inspiration in order to set a strong brand tone, as well as the relationship between the three entities.

After brainstorm sessions, sketching, and various advice & feedback sessions with the client, we created a selection of logo styles to represent their brand:

     

Figure 1: Minimalist logo. The letters H, W, and B make the bulb, representing ‘inspiration.’ The signature shade of green is also present here.

Figure 2: Tall logo. Text is included beneath the bulb feature.

       

Figure 3: Wide logo. Text is included at the right of the bulb feature.

A full branding guideline was also created to support these logos. You can see elements of the HWB branding on both the PACE and Aspire websites.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.