After discussing with the client how our services might be of use, we decided that a full re-design of the AspirePOD website – to build a brand based on their current logo – would be the most useful approach.

This included:

  • New colour scheme (black, white, and navy)
  • New font family
  • More white space (and cleaner layout)
  • A new blog layout
  • A new selection of stock images
  • A new email signature
  • New image colour scheme (navy / pale)
  • More copy on the welcome page to explain the nature of their business
  • Links to case studies they had completed

We also discussed how a customer may journey through the site, altering the menu bar and page titles to suit.



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